Making sustainability measurable and financially incentivised

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The App

Turning your good intentions into action

Financial incentives are proven to be effective at encouraging pro-environmental behaviours. So why not use this as a tool to help us live greener lives?

Read on to find out more…

The Token

Rewarding the green consumer

Earthlium is the first green rewards token of its kind. It is awarded for transactions made with sustainable brands and businesses and can be used to purchase rewards from our partner brands.

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The Rating

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We believe brands must demonstrate a purpose beyond profit, an unshakeable moral compass and a culture of environmental responsibility. Our users rate businesses in real time, shining a light on those that are doing well, and those that could do better on the environment. Be the first to have your say and become a founding member of our beta app.

The Give Back

Sustainability is at our core

A percentage of Earthlium profits are donated to our tree planting initiative. We’ve set a goal to plant 5 million trees by 2030, reforesting an area the size of Liechtenstein. Together we can make this happen!

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    Since you’ve come this far,

    why not have a read of our blog post…

    Saving the planet Earth

    1 November 2021 | Blog Post

    Saving the planet earth

    There is so much talk of saving the planet earth, but is the planet earth really in danger? So far, research finds that human-made greenhouse gases have brought the Earth’s climate close to critical tipping points, with potentially dangerous and long-term consequences for our planet.

    By using a combination of climate models, satellite data, and paleoclimate records, scientists conclude that the arctic ice cover, west Antarctic ice sheet and regions that are a source of fresh water and species habitat are under threat from continued global warming. Based on climate model studies and the history of the Earth, scientists conclude that additional global warming of about 1ºC (1.8ºF) above global temperatures in 2000, is likely to be dangerous. More than ever the planet needs quick, responsive and responsible management with a deep commitment to inclusive development and equitable growth, both on a national scale and a global one.

    So, what does this actually mean? Is it too late to save the planet?

    It’s hard to take in, but the undeniable truth is that we are still continuing to damage our home planet, and we have yet to learn how to grow our economy without harming nature and its resources.

    If we continue to produce, grow, consume, manufacture and power our lives the way we do, it’s true to say that forests, oceans and weather systems could be overwhelmed and damaged to an irreversible point.

    However, we still have time!

    Is There Any Way to Save the Planet?

    To put it simply, yes!

    However, this is no time to sit back and wait for others to make changes. We have the power, responsibility and privilege to take decisive action now.

    These actions are within our reach and attainable. So, what are some examples?

    1. Educate yourself.

    Finding ways to solve a problem becomes so much clearer the more knowledge you have of it. So, dig deep, read up and take in!

    2. Get on your bike!

    Using a bicycle to get to work and back is a simple way to play your part in saving the planet. Plus, if keeps you fit!

    3. Turn down your central heating.

    It may seem strange to say but, using the earth’s fossil fuels as a means of heating actually has a negative impact on the environment, including global warming, air pollution, and increased amounts of acid rain, all of which are detrimental to the environment and planet. So, instead of whacking up the heat, put on a comfy jumper!

    4. Stop using plastic bags, use cloth bags instead.

    Manufacturing plastic bags greatly increases pollution and is seriously harmful to the planet. However, wildlife is also heavily affected. Animals can be severely affected by the plastic bags that are not disposed of properly and can end up making their way into land and aquatic habitats.

    5. Reduce, reuse and recycle!

    By making small adjustments in how you buy, produce and provide can have a huge beneficial effect on the environment.

    6. Buy from purpose driven brands that advocate sustainability

    For example, the fashion industry accounts for around 10% of global carbon emissions, and nearly 20% of water wastage. The quality of materials used, where they are sourced, how they are transported and packaged, and even how they decompose, can have a real impact.  

    How Can You Adjust Your Habits to Save the Earth?

    Taking care of the Earth is not just a responsibility, it’s a necessity. Countries and nations must take drastic actions to avoid a bleak future with irreversible damage to major ecosystems and the climate.

    But what can we do on an individual level? Can what you do personally really help?

    Yes! There are so many things you can do every day to help reduce greenhouse gases and your carbon footprint to make a less harmful impact on the environment and planet.

    What is your carbon footprint?

    Your carbon footprint is the amount of carbon dioxide (CO2) you generate during your daily activities. For example, when you heat your house with oil, gas or coal, you generate CO2.

    Pop Quiz!

    What is the main source of excess greenhouse gases in the atmosphere?

    1. Factory farming

    2. Deforestation

    3. Human use of fossils fuels

    (Answer: 3!)

    Yes! This is how important your personal choice is! When we drive our cars, use electricity from coal-fired power plants, or heat our homes with oil or natural gas, we release carbon dioxide and other heat-trapping gases into the atmosphere, therefore making up our personal carbon footprint.

    What you decide to do at home can make an impact on the environment. Here are some useful tips…

    (a) Do some research into your electricity. Some utility companies offer their consumers the chance to get power from green, renewable sources such as solar or wind power.

    (b) Draft-proof your windows and doors.

    (c) Wearing a jumper and some slippers with thick socks is a more environmentally friendly choice than cranking up the heating system!

    (d) Use fluorescent bulbs rather than incandescent bulbs as they use much less electricity, leaving less of a carbon footprint.

    (e) Use cold water for washing clothes, and yes….. there’s no better wakeup call than having a cold shower first thing in the morning! And it’s surprisingly good for you!

    What about meals?

    Meat including pork, chicken, and beef are common features on household dinner plates, but these foods do make a negative contribution to the environment. Large, land sections dedicated to livestock give rise to higher methane levels in the atmosphere. Although you don’t have to become a vegetarian or vegan to help save the environment, you can make a positive contribution by choosing to eat less meat in your meals at least once a week.

    Where and when you buy food produce can also make an impact. How so?

    We have the opportunity to buy any food, at any time, however although the food selection might be diverse, it’s important to be aware of the items’ backgrounds.

    International food brands and produce may be inexpensive and convenient but it’s good to think about the fuel and emissions that are associated with getting these products across the world onto our plates. Trains, ships, and large trucks haul international foods into various countries from all over the place. Therefore, look closer to home and enjoy local produce. This will benefit both the environment as well as small local businesses.

    Also, try to find out about the produce you do buy and how it has been cultivated. That could seem more complicated than it is. However, you simply need to understand which foods are more vulnerable to chemical use during cultivation time.

    For example, many apples are sprayed with pesticides during growing seasons. These pesticides easily contaminate the air, ground and water when they run off from fields, and are particularly toxic when sprayed aerially. Buying organic, in-season produce from the local market is the best way to ensure your produce is pesticide free. To find organically grown fruit, look for the little sticker – the number should begin with “9” and contain five digits (e.g. 94223). If you are on a tight budget, start by looking for organic fruits and veg that your family eats most. Data from National Surveys also suggest that produce bought from local farmers’ markets contain less pesticides, even if they’re not organic. Not only will avoiding pesticides help us in our goal of saving the planet Earth, it should also improve our health as these toxic chemicals can enter our bodies once consumed.

    By making small changes in our day to day lives, we can help to protect and even heal that planet we call home, Earth!

    Keep calm and keep the Earth clean!

    Saving the planet earth

    Why is it Important to Save the Earth?

    Saving the planet Earth and protecting its environment is highly important as it provides us, as well as earth’s living creatures, with the right environmental conditions to sustain life. Caring for the earth’s environment is something that should be inherent in us because it is our home – from the food we eat, the water we drink, the air we breathe, our shelter and more, it helps us to not only survive but thrive. In other words, saving the planet Earth is critical so that it can save us! Our well-being and survival depend on this planet, therefore, it is our responsibility to take care of it.

    Why is there such an urgency?

    Because key climate-stabilising systems are starting to fail. There is also a tipping point in the Arctic that has been reached, and unless urgently reversed, will cause the release of huge quantities of carbon dioxide and high-impact methane. Meaning what? Meaning that this will push global warming beyond the point where humans and other species can cope through adaptation. This will mean that floods, storms, heatwaves, fires and droughts will be too severe to maintain the food supply for millions of people, let alone the over 8 million different species of animal on the earth.

    We don’t just have ourselves to think about…Plants, fungi, bacteria and animals living on Earth make up a huge part of the living element. In fact, the number of species on the entire planet is estimated at 8.7 million, of which 7.7 million are animals.

    Almost all our activities and what we do day to day affect the ecosystem in one way or another. If we negatively impact the ecosystem, we put various species on the verge of extinction.

    Why is it important to take into consideration the planets wildlife? Does it really have an impact on the future of our planet?

    Simply put, yes! As a species, we depend on the natural world, from its forests to its fisheries and wildlife. Conserving species, caring for wildlife, protecting habitats, and keeping our climate and environment healthy is good for all of us!

    Is it something we really need to worry about?

    Well, the facts can give us the answer. As people living in the system that has been created around us, one must face many critical problems. And it’s true, global warming is the most controversial problem. It is not just a scientific issue, one that is far from our daily lives, but also a common problem because it does affect our lives directly, even if it is not obvious.

    In recent research, the average global temperature on Earth has increased by a little more than 1° Celsius (2° Fahrenheit) since 1880 (global temperature records start around 1880 and not before because observations did not sufficiently cover enough of the planet prior to that time period). Two-thirds of the warming has occurred since 1975, at a rate of roughly 0.15-0.20°C per decade, something that is worth considering!

    Other facts include:

    1. The 10 warmest years on record have occurred since 2005.

    2. Human activity, especially greenhouse gas emissions, is considered the dominant cause of temperature increases.

    3. According to UN News, in 2018, there were 14 extreme-weather events that resulted in more than £1 billion in damages.

    4. The average number of people exposed and affected by heatwaves has increased by approximately 125 million since the beginning of this century.

    Another reason we need to think about saving our planet is because it’s not just a home for us, but for millions of other creatures.

    Our planet Earth is an amazing, awe-inspiring place!

    Here are some fun facts you may not have known…

    FACT 1: The common household pet – the dog – is amazing! Did you know that a dog’s sense of smell is thousands of times more refined than ours and according to the U.S. National Institute of Standards and Technology, a dog can detect certain compounds at parts per trillion?

    FACT 2: A Blue Whales tongue can weigh as much as a car, or a small adult elephant!

    FACT 3: The howler monkey is the loudest land animal. Its calls can be heard from 3 miles (5 km) away.

    FACT 4: There is a species of mouse that defends its territory by howling.

    FACT 5: There is a species of shark that can live under an active and underwater volcano. Investigation cannot be done because divers would get burns from the acidity and heat of the volcano.

    FACT 6: Koala’s have fingerprints almost identical to humans.

    FACT 7: 15,000-20,000 new animal species are discovered every year!

    FACT 8: Sea otters hold hands when they sleep so they don’t drift away from each other.

    So, is it important to save the earth? We can surely answer with a resounding YES!

    We may be separated by countries and continents, but the whole of humanity shares a common space, a space that provides us with not only what we need to survive but with elements that bring colour and enjoyment. In a universe full of planets, our home is truly unique. It has all the ingredients necessary for us human beings to flourish and thrive! Not just one-celled organisms, but beings that can admire and wonder at life itself.

    We truly live in an amazing place, a place full of colour and life, often beyond our comprehension!

    How we live our lives can make an impact on everything around us, not just for now but for future generations!

    By Melanie Deans

    Published: 1 November 2021